Copywriting

"Copy" is the written words used to promote a company or individual. Professional copywriters make their living by writing persuasive "copy" that publicizes (or just favorably describes) ideas, products, services, websites, and so on. Copywriters can create the text on a website, the slogan for a new product, direct mailings, advertising verbiage, scripts for commercials, and more. Search engine optimization may also rely on copywriters to unobtrusively seed the text of a website with select keywords in order to boost the website's search engine position.